RSQUARE Vietnam expands into office design, construction and renovation alongside real estate consultancy

After office projects for Daewoo E&C and Naver, RSQUARE Vietnam expands into design, construction and renovation, as local companies such as ADP Workplace and Vacons Architects already have experience delivering numerous projects for multinational corporations.

In Vietnam’s office interior market, domestic specialist firms and Korean companies are stepping up design and construction activities. Units such as ADP Workplace and Vacons Architects have accumulated experience delivering offices for multinational corporations while developing strengths in green space design. Meanwhile, RSQUARE Vietnam, a Korean comprehensive commercial real estate service provider, is expanding into this field on the foundation of its real estate brokerage and data analytics.

As companies place growing emphasis on work efficiency, organizational culture and brand identity in office design, the ability to provide end-to-end services from design to construction is becoming an important competitive advantage.

RSQUARE Vietnam expands into office design, construction and renovation alongside real estate consultancy

Entering the Ho Chi Minh City market in 2021, RSQUARE Vietnam has gradually expanded into interior design and construction, building on its real estate brokerage business. Already in its early operating period in Vietnam, the company took part in office projects for corporate clients, reflecting a development direction toward the model of a comprehensive commercial real estate service provider.

One notable project is the B3CC1 complex in the Starlake City urban area in the West Lake area of Hanoi, developed by Daewoo E&C. Just one year after entering the Vietnamese market, RSQUARE Vietnam won the contract for interior construction on this project. The company has also handled the design and construction of the NAVER Vietnam office at Viettel Tower in Hanoi.

What sets RSQUARE Vietnam’s strategy apart is the combination of real estate data with space design and construction services. The company has directly surveyed 26,400 office buildings, 12,700 factories and 600 industrial parks nationwide to build a database to support its business operations.

On this foundation, RSQUARE Vietnam can leverage relationships with corporate clients formed during site selection and leasing advisory, thereby gaining access to additional demand for interior design and construction. Its service scope therefore goes beyond real estate brokerage to extend into space planning and on-the-ground execution.

Alongside developing in-house capabilities, the company is also stepping up cooperation with architecture firms in Vietnam. In September, RSQUARE Vietnam signed a strategic cooperation memorandum of understanding with YEWON, an architecture and interior firm based in Hanoi.

With 16 years of operation in architecture and interiors in Vietnam, YEWON will work with RSQUARE Vietnam to find new projects, deliver interior fit-outs and carry out renovation projects, including renovation combined with vertical extension.

Under the agreement, RSQUARE Vietnam is responsible for data-driven business opportunity sourcing, corporate client development, design and construction management. YEWON, meanwhile, handles local licensing procedures, material supply, construction workforce allocation and quality control. This combination allows RSQUARE Vietnam to leverage its strengths in data and real estate services while adding execution capability in the local market.

ADP, Vacons and Vietnamese firms establish their positions through large projects

Vietnam’s office interior design and construction market already includes many specialist firms with project experience and client networks built over many years. Among them, ADP Workplace and Vacons Architects are representative players, having delivered large-scale projects for numerous multinational corporations.

With the 10,000 m² “Homebase” office project for Unilever Vietnam, ADP Workplace developed a workspace that supports a hybrid working model, with an emphasis on flexible use of functional areas.

ADP Workplace has also delivered multiple office projects for Bosch. Among them, the “Office Haus” project for Bosch BGSW Vietnam, covering more than 10,000 m², won “Best Office Design” at the International Property Awards in 2025. This project is separate from the 2,500 m² Bosch office at The METT, a modern office building in the Thu Thiem new urban area of Ho Chi Minh City.

Meanwhile, Vacons Architects focuses on green design and workplace development. In 2024, the company announced that its own office building, Vacons Villa Tower, had received LEED Gold certification from the U.S. Green Building Council (USGBC).

Vacons Architects has also carried out an office project in Ho Chi Minh City for Synopsys, a global semiconductor design company. This is the third collaboration between the two sides, following projects in Hanoi and Da Nang. The company has also taken part in delivering offices in Vietnam for Malaysian energy group PETRONAS.

In Hanoi, firms such as DPLUS and ATZ Workspace are also developing tailor-made office design and construction services for individual companies. DPLUS designed an 820 m² office for HighCommerce, a digital company based in Hanoi. The design emphasizes collaborative space, encourages creativity and accommodates plans to expand headcount to about 140 people.

ATZ Workspace says it has completed more than 500 projects, with a total construction area exceeding 180,000 m². The company provides turnkey services from site survey, space planning, design and quotation to construction and completion. Its projects mainly fall in the corporate office, headquarters and workplace segments.

Experience in delivering large-scale projects, supply networks in Vietnam and quality management capabilities in design and construction are the advantages that help these firms maintain their market position.

Real estate data combined with construction capability becomes a competitive advantage

In Vietnam’s office interior market, the Design & Build (D&B) model is becoming a leading business approach.

Professor Park Jong-yeol of the Institute of Future Knowledge Education at Konkuk University commented: “Companies are using offices as spaces that express organizational culture, brand identity and employee experience, rather than seeing them merely as places to work. Accordingly, competition among design and construction specialists is also expanding.”

In this context, RSQUARE Vietnam aims to create a competitive advantage by combining real estate data and its brokerage client base with interior design and construction services.

However, compared with Vietnamese firms such as ADP Workplace and Vacons Architects that have accumulated experience through many large-scale projects, RSQUARE Vietnam is still in the process of expanding into design and construction. The challenges are converting clients acquired through the brokerage process into actual construction contracts, while ensuring quality and maintaining business performance during project delivery.

Whether cooperation with Vietnamese firms can narrow the competitiveness gap is also a notable question. In particular, for the renovation and renovation-with-vertical-extension services that RSQUARE Vietnam is developing, how effectively data-driven client sourcing is connected with local construction capability will be critical.

Ms. Cho In-hye, Secretary General of the Korea PropTech Forum, commented: “In Vietnam’s office interior market, the business boundaries between firms specializing in design and construction and those providing comprehensive real estate services are gradually overlapping. How competition unfolds between companies that have accumulated project experience in Vietnam and those expanding into design and construction on the basis of brokerage and data will be a trend worth watching.”