RSQUARE partners with businesses to search for, evaluate and select the offices, factories, warehouses and industrial land that fit their operational needs and expansion plans in Vietnam.
RSQUARE is a Korean-invested commercial and industrial real estate consulting company, founded in 2009 and officially operating in Vietnam since 2021.
RSQUARE provides advisory services for the sale, purchase, and leasing of offices, factories, warehouses, and industrial land, backed by a proprietary real estate database of over 55,000 verified properties nationwide.
With its “one-stop” service model, RSQUARE provides comprehensive support throughout the process, from consulting and legal procedures to connecting clients with partners in the banking and construction sectors. Consulting services are provided free of charge to both buyers and tenants.
Our journey of growth — from an office real estate platform to a comprehensive data-solutions ecosystem.
From KRW 17B to KRW 184B
RSQUARE grew its revenue from KRW 17 billion (2017) to KRW 184 billion (2022) — nearly an 11-fold increase in six years.
The 2020–2022 period recorded the fastest growth, coinciding with RSQUARE opening its Vietnam branch in 2021 and expanding its service network across the region.
A proprietary property database of more than 55,000 listings, together with a “one-stop” service model, are the two key factors that make RSQUARE a trusted partner for businesses leasing offices, factories and industrial land in Vietnam.
RSQUARE has raised capital across four funding rounds, multiplying its investment scale in just under a decade. The participation of these investment funds reflects RSQUARE’s standing in the regional and international proptech sector.
These core values guide how RSQUARE advises and supports businesses in every real estate transaction.
A verified database of more than 55,000 properties, with information continuously updated to reflect market developments. The data is standardized and presented transparently, providing businesses with a reliable basis to compare options, evaluate available properties, and make decisions based on current market information.
RSQUARE provides advisory services based on each company’s actual needs, focusing on key criteria such as budget, space requirements, location, and operational conditions to identify the most suitable options.
RSQUARE provides end-to-end support, from advisory and legal procedures to connecting businesses with banking and construction partners. This integrated approach helps companies shorten processing time and reduce risks throughout the property leasing or acquisition process.
RSQUARE combines operational expertise developed in Korea since 2009 with on-the-ground market knowledge in Vietnam since 2021. This cross-market experience enables RSQUARE to support Korean and other international companies investing in Vietnam by bridging language, cultural, and legal differences throughout the process.
Unlike many other brokers who stop once the deal is done, RSQUARE continues to support businesses throughout their use of the property after the contract is signed, ready to help resolve any disputes or issues that arise with the landlord.
The leadership team sets strategy and supports businesses in every important real estate decision.
John Woo Lee is the CEO of RSQUARE, a role he has held since 2012. Before that, he spent six years as a Senior Consultant at Booz Allen & Hamilton, with a background in strategy consulting and corporate governance. Alongside leading RSQUARE, he is actively involved in organizations and forums related to entrepreneurship, technology, proptech and corporate governance in South Korea.
His notable roles and activities include:
Standing Vice Chairman, Korea Venture Business Association.
Director, Korea Proptech Forum.
ESG Committee Member, Korea Software Industry Association.
Full Member, Korea Startup Forum.
Member, UN Global Compact.
Independent Board Director, Hanwha Galleria.
Former Independent Board Director, Com2uS.
Combining experience in strategy consulting, corporate management and the technology–real estate ecosystem, John Woo Lee plays a central role in RSQUARE’s strategic direction and its business-networking activities in South Korea.
Shin Jimin has served as CEO of RSQUARE Vietnam since 2021. With nearly 20 years of experience in commercial real estate, focused on the office and industrial property segments, he has personally advised more than 500 foreign companies investing in Vietnam — from opening offices and branches to setting up factories and production facilities in industrial parks.
Through this work, he has found that the biggest barrier foreign businesses face is usually not choosing a location, but the complexity of the legal system: zoning, transfer conditions, construction permits and the specific constraints within industrial parks. A single loosely drafted contract clause can delay an expansion plan by months, or even create prolonged legal risk.
This is the area where he has devoted most of his experience, reflected in two respects:
As a result, Shin Jimin helps foreign businesses shorten timelines and minimize risk when establishing a presence in Vietnam — in line with the philosophy he pursues in leading RSQUARE: transparent, data-driven advice and full partnership with clients.
RSQUARE offers four core advisory services covering businesses’ commercial and industrial real estate needs in Vietnam.
01
RSQUARE advises on leasing Grade A/B/C offices in central locations across Ho Chi Minh City and Hanoi, backed by proprietary, continuously updated property data.
02
RSQUARE advises on serviced offices with ready-to-use space and flexible area and lease terms — ideal for businesses that need to get up and running quickly.
03
RSQUARE advises on leasing land in reputable industrial parks, helping businesses optimize location, scale and tax incentives when investing in manufacturing in Vietnam.
04
RSQUARE helps businesses find and lease factories that fit their production needs — from floor area and clear height to floor load — across Vietnam’s key industrial regions.
A rigorous “one-stop” process that ensures transparency, efficiency and the client’s best interests at every stage.
RSQUARE records the business’s specific needs regarding location, area, budget and intended use.
Our specialists analyze the market and area using proprietary property data to identify the most suitable options.
RSQUARE compiles and sends the business a shortlist of properties with reference rents that are transparent and updated to market.
Our consultants accompany the business on site visits to potential premises to assess their condition and suitability.
RSQUARE provides comparative analysis and objective recommendations to help the business make the best leasing decision.
The RSQUARE team supports the business in negotiating contract terms to secure the best interests before signing.
RSQUARE values the partnership of its clients and partners in creating real estate solutions that fit.
Feedback from clients drives RSQUARE to keep improving the quality of its advisory and service experience.
A strategic choice for foreign investors
Despite numerous regulatory barriers and challenges that stretched over four months, RSQUARE helped us resolve every issue thoroughly thanks to its deep expertise. The team’s dedicated support and transparent, detailed information kept the work on track — smooth and efficient.
Dong-il Ceramics — a leading Korean manufacturer
Trust built on understanding and dedicated support
For a foreign company still unfamiliar with Vietnam’s regulations and laws, your professional advice and prompt provision of documents gave us complete peace of mind. We are thoroughly satisfied and happy to recommend this service to other partners.
DYFLON Vina
Financial optimization & information transparency
Unlike other services, RSQUARE helped us pinpoint the actual rent and vacancy status from the very start. In particular, the team clearly explained budget matters and the complex contract process to the building owner, keeping every transaction smooth and transparent.
NIPA — Korea IT Cooperation Center HCMC
These certifications and awards recognize RSQUARE’s professional capabilities and service standards.
News and perspectives from the press on RSQUARE’s activities, the market and its growth journey.
| Company name | RSQUARE Vietnam |
|---|---|
| Founded | 2009 (South Korea) - Vietnam branch: 2021 |
| Tax code | 0315236087 |
| Business area | Commercial real estate brokerage & advisory: offices, factories, warehouses, industrial land |
| Database | More than 55,000 verified properties nationwide |
| Ho Chi Minh office | 5th Floor, Mach Office Building, 127 Ung Van Khiem, Thanh My Tay Ward, Ho Chi Minh City |
| Hanoi office | 2nd Floor, Chelsea Residence Tower, 48 Tran Kim Xuyen, Cau Giay Ward, Hanoi |
| Website | rsquare.vn |
| Hotline (VN/EN) | +84-28-3636-9641 |
| Hotline (KR) | +84 2-6925-3298 |
| support@rsquare.vn |
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