NEWS/EVENT
The Rise Of Real Estate In Technology
2023.12.21
Notably, in the Tech-enabled Brokerage (online real estate brokerage) segment alone, there are many faces contributing to following the technology trend in Real Estate to create new breakthroughs, including RSQUARE.
Vietnam is one of the countries in Asia with many ideal conditions to develop and exploit real estate through the Proptech platform (a term for technology in the real estate industry).
Today, many large corporations and businesses have a new direction to digitize real estate, through investing or acquiring proptech startups.
With today’s young population structure and frequent use of technology, the real estate market size is expected to reach 21 billion USD.
Notably, in the Tech-enabled Brokerage (online real estate brokerage) segment alone, there are many faces contributing to following the technology trend in Real Estate to create new breakthroughs, including RSQUARE.
RSQUARE, formerly known as Real Estate Direct Inc. Headquartered in Korea, RSQUARE has been marketing and brokering commercial real estate sales and leasing transactions since 2009.
After expanding to Vietnam, RSQUARE will head to Singapore and plans to further develop its scope of operations in Southeast Asia.
Similar to Republiq, RealtyPlanet and OfficeFind, RSQUARE is one of the leading commercial real estate companies in Korea. It brought in more than $70 million in revenue in 2021.
During the first three months of 2022, the company received contracts with a cumulative value of $50.4 million, half the value of contracts last year, according to the LinkedIn post.
The rebranding is part of a marketing strategy aimed at unifying the company’s brand identity. “With the name change, we will expand the market by actively promoting new businesses such as data analysis and entering Southeast Asia including Vietnam and Singapore,” a company leader said.
